Mudra Institute of Communication, Ahmedabad (MICA) - Test

Exams in India : Entrance Exams : Management Exams : MICA

Mudra Institute of Communications, Ahmedabad (MICA) Exam

MICA is an academic institution that has been set up to develop professional communication skills in India. The institute primarily aims at imparting relevant education to young men and women with a view to provide them with the expertise to become effective communications professionals. The institute also aims to conduct research in communication as applied to the needs of the communications industry. Through such research, the intent is to create and share new knowledge in this fast growing and increasingly important field.

Test Structure of MCIAT :
MICAT is a classroom exam of 90 minutes’ duration, designed to test the candidate’s aptitude and orientation towards communications as a profession. The Group Exercise is given to a group of 8–10 students who will discuss and finalize their findings of an assigned task. It tests the clarity of thought process, verbal skills, lateral thinking and the candidate’s level of comfort in a group situation. The Personal Interview helps to determine the suitability of the candidate for the PGDM-C and the industries it caters to.

Academic courses offered by MICA
Post-Graduate Programme in Communications Management (PGPCM): This is a two-year residential programme. PGPCM is the flagship programme of MICA and is designed to serve as a platform for developing a resource pool of communications professionals to take on the task of building brands and managing communications driven businesses.
Post Graduate Certificate Programme In Integrated Marketing Management (PGCPIMM): This is a one-year certificate course. MICA has collaborated with Reliance Webstore Ltd to conduct the course through video conferencing. Candidates are selected on the basis of their past credentials as sent to the institute with the application form. A Statement of Purpose included in the form is evaluated for final selection.

Besides the above programmes, MICA also conducts Professional Development Programmes (PDPs), and Executive Development Programmes (EDPs).

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